Get unprecedented access to the strategic insights that reveal Trump's true methods. These excerpts expose the patterns hidden in plain sight.
"What is often missed by both supporters and adversaries is a simple truth about the man: Donald Trump only has a handful of tricks up his sleeve."
"I have known and worked closely with Donald Trump for a quarter century, as an advisor, friend, critic, adversary, and everything in between."
"You can't understand Donald Trump unless you understand a fundamental truth about how Trump sees the world: everything — everything — is about Donald Trump."
"Trump doesn't build trust incrementally. He starts by taking the biggest log he can find and whacking you in the face with it."
"By pitting others against each other, Trump alone can rise above the chaos he creates as the all-powerful arbiter navigating between warring parties."
"Nothing captures Trump's approach to making money quite like PT Barnum's infamous quip: 'There's a sucker born every minute.'"
"The public act of Trump, the showman, is quite different from what Trump can be like in one-on-one settings behind closed doors."
"Trump has created a perpetual noise machine of constant, overwhelming distractions that keeps his opponents off balance and the media chasing the next controversy."
"Trump has mastered the paradox of a political base with deep-seated populist resentment of cultural elites that also celebrates shows of wealth and success."
"Trump understands that the first version of events rarely becomes the final version of history — time has a way of softening edges and blurring details."
"Trump's insults are not always random or impulsive. His verbal attacks tend to be calculated, calibrated, and, above all, effective."
"Everything in Trump's orbit is the biggest, the greatest, the largest, the grandest. Numbers are inflated, floors invented, crowds expanded."